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Wednesday, February 3, 2010

SRK’S PUBLICITY STUNT GONE WRONG (4th Feb 2010, 1000 Hrs)

SRK’S PUBLICITY STUNT GONE WRONG (4th Feb 2010, 1000 Hrs)

When he was detained at Newark Airport not so long ago, SRK kept shouting aloud over phone to all news channels how he has been targeted because his name was Khan and not Shah Rukh, as he is popularly known worldwide. Yes, his first publicity stunt for his next release MY NAME IS KHAN went wrong when he insisted American Authorities to tender him an apology for the ill-treatment. The Americans didn’t apologise to Khan because for them their national security was more important than any Indian celebrity! All the while, Shah Rukh shouted aloud – ‘Since my name is Khan, I was detained!’ trying hard to sell his next release with the title MY NAME IS KHAN!

After the debacle of his first attempt to highlight his film in American soil, Shah Rukh tried his second attempt trying to encash just like the 3 IDIOTS Vidhu Vinod Chopra – Chetan Bhagat row, and SRK has also failed, instead he is in dire straits now as theatre owners have all withdrawn posters of his next release.

Now, when the IPL auction was going on Shah Rukh didn’t even dare to bid for a single Paksitani players, however, after the whole fracas, he was quick to announce that he would be interested to purchase Pakistani players for his team, since they were the T20 World Championship, knowing pretty well the repercussions he would bring in from regional political parties. And of course, not forgetting the 26/11 Pakistani terrorists’ attack that killed 166 people in Mumbai!!! The media was quick to lap up Shah Rukh’s issue when Shiv Sena demanded for an apology for hurting the sentiments of billion plus Indians for showing his support for Pakistani players, even when our citizen are being killed every day by their terrorists.

No wonder, if one will look at the whole unfortunate incident, one cannot deny that Shah Rukh’s publicity stunt has gone wrong this time too, unlike the 3 IDIOTS, which made loads of money after the publicity stunt. Yes, almost all the news channels are fighting for him and demanding other Indians for being foolish and spreading hatred in the nation… is it because Shah Rukh has bought all the news channels with his film’s ad??? It is really strange that instead of being patriotic towards our own nation, all the news channels are thrashing people and supporting Pakistani players as if IPL is International Pakistani League!!! The way all the news anchors and national editors are behaving, one cannot deny the fact that it is we, who don’t even hesitate to sell our own motherland for monetary gains… be it films, nation’s secrets and what not.

I would like to salute Preity Zinta and Shilpa Shetty, who had the balls to ask the media to shut its trap by speculating the whole issue for its TRPs gain saying – ‘No one has the authority to ask them what they were doing as the owners of their respective teams.’ While Shah Rukh was quick to jump the gun in support of Pakistani players… if he was so concerned, then why didn’t he bid when Pakistani players name were being auctioned??? Shah Rukh’s advisors and PR should think of something better to highlight his film’s content rather than work hand-in-gloves with the news channels, who are always ready to sell themselves at the drop of a hat these days to spread hatred in the nation!

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